ROADSHOW
OVERVIEW
This project involved developing the creative theme and visual identity for the brand’s first roadshow event. The goal was to establish a cohesive and recognisable brand presence across all touchpoints, using core brand elements to communicate professionalism and consistency to the public.
ROLE
Digital designer
DATE
2022
CHALLENGES
- I was responsible for creating and applying design elements across both print and digital channels, including the event backwall, on-screen visuals, lectern signage, lanyards, name tags, and the event registration landing page. The main challenge was ensuring brand consistency and visual harmony across multiple formats and environments.
