Designed and created a variety of animated social media posts to support marketing campaigns, helping the content stand out in users' feeds and encouraging them to stop scrolling, view, and engage.
Digital designer
2019-2026
Designed paid media creatives to drive awareness of the e-learning platform.
Designed and delivered a paid social campaign targeting employers who required guidance on employee entitlements and award interpretation. Produced strategic ad creatives and clear, informative messaging to simplify complex workplace topics, increase awareness, and drive qualified traffic to support resources. Monitored campaign performance and optimised targeting and creative assets to maximise reach and engagement.
Designed and executed paid social ad creatives aimed at increasing website visits and supporting digital marketing campaign goals across social platforms.
