CONNECTED HEALTH

OVERVIEW

The in-store guide was designed with a premium, modern aesthetic to showcase a diverse range of wristband products. It serves both as a product showcase and an educational tool, allowing customers to easily learn about product features and compare offerings across different brands.

ROLE

Graphic designer

DATE

2017

CHALLENGES

  • As the sole designer, I led the project from end to end, managing the design direction, layout development, and production.
  • A key challenge was adhering to multiple major brands’ distinct brand guidelines while ensuring the final piece remained cohesive and visually consistent.
connectedhealth hero

HIGHLIGHTS

STYLISH COLLAGES

  • Stylish collages of lifestyle photography were used to create strong visual impact and convey a sense of energy and aspiration.
connectedhealth-final
connectedhealth-final

HIGHLIGHTS

RECIPE

  • The layout balances text-heavy informational spreads with engaging visual elements, including lifestyle imagery, product photography, and even a smoothie recipe, to keep readers inspired and immersed throughout the guide.

HIGHLIGHTS

PRODUCT IMAGE

  • A recipe spread featuring a refreshed layout, led by a large product image to draw attention and create visual hierarchy.
connectedhealth-final
connectedhealth-final

HIGHLIGHTS

BIG BRAND SPREAD

  • An Apple Watch feature spread that strictly follows Apple’s brand guidelines, using supplied imagery while maintaining the consistent layout and visual language of the overall in-store guide.
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